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Privacy Policy

We respect your privacy. Any and all information collected at this site will be kept strictly confidential. Any information you give to Guitar Trader International (“GTI”) will be held with the utmost care, and will not be used in ways that you have not consented to. A more detailed explanation about how we safeguard your personal information is described below. If you have any questions, please do not hesitate to contact us at Privacy Questions

This Privacy Policy explains our policies and practices regarding the collection, use, storage, and disclosure of your personal information by GTI. We want you to feel secure when visiting our Website and are committed to maintaining your privacy when doing so. The GTI site may contain links to other Websites. GTI is not responsible for the privacy practices or the content of such Websites. The information below provides an overview of how we protect your privacy.

What Personal Information Do We Gather?

In general, you may visit our GTI Website without providing us with any personal information about yourself. However, there are times when we may need information from you, which includes your Internet address so that we can track unique visits to our site for analytic purposes. Additionally, we may need your personal information such as your name, and your postal and email address in order to grant you access to protected and secured sites or provide you with the opportunity to register for an event, to fulfil your requests for information including white papers, download updates to our products, or participate in an online survey. In other instances, we may ask you to provide us with information such as your product interests so that we can send you only the information that is useful to you, including articles, newsletters, product and service alerts, our product and service announcements and event invitations.

How do we collect your personal information?

We collect information directly through response forms that you choose to complete. We may also collect information indirectly through the use of cookies. The cookies we use identify you only as a number. “Persistent” cookies are stored on your computer and used in subsequent visits to our sites. “Session” cookies only exist for a specific visit. You can disable your computer from accepting one or both cookie types by changing the settings in the preferences or options menu in your browser. If you disable both types, most of the site will function, but you will not be able to log in to certain portions of our support site. If you disable “Persistent” cookies, but not “session” cookies, these pages should still function.

How Do We Use Your Personal Information?

Information we collect is used to determine what is most effective about our Website, to help us identify ways to improve sites, to personalize the visit for you through the use of “Persistent” cookies if you permit it, and to determine how we can tailor our Website to make it more effective. We may also use data for other purposes, which we would describe to you at the point we collect the information (for example, if you are invited to register for an event).

When you supply GTI with your personal information, we may use that information to learn more about you so that we can develop better products and services or use the information, sharing it with our business partners, to inform you about our new products, general services and offers that we feel may be of interest to you.

Do We Share Your Information With Outside Parties?

Any and all information collected at this site will be kept strictly confidential. Occasionally, we share information with our business partners to inform you about our products and services that are complementary to your existing GTI solution. Any information you give to GTI will be held with the utmost care, and will not be used in ways that you have not consented to.

What About Sensitive Data?

We do not typically collect sensitive personal data through this Website. If we do seek to collect such data, we will inform you as to our intended use of such sensitive data and ask you to consent to our storing and the proposed uses of such data. We may also collect some sensitive personal data incidentally. For instance, we may collect data incidentally when a user uploads his/her resume, because the resume may contain this information. By providing us with unsolicited sensitive personal data, you consent to our using the data subject to applicable law as described in this Privacy Policy.

What About Security?

The security of your personal information is important to GTI and we take appropriate steps to maintain security of your personal information. The open nature of the Internet is such that data may flow over networks without security measures and may be accessed and used by people other than those for whom the data is intended. While this is out of our control, we aim to apply appropriate levels of security at all times. We use industry standard technologies and maintain current security standards to ensure that your personal information is protected against unauthorized access, disclosure, inappropriate alteration, or misuse.

We manage our server environment appropriately and our firewall infrastructure is strictly adhered to. We routinely employ current technologies to ensure that the confidentiality and privacy of your information is not compromised.

To safeguard against unauthorised access to your accounts, you are required to “Sign On” using a user ID and a password to certain secured areas of the Website. Both user ID and password are encrypted when sent over the Internet. If you are unable to provide the correct password, you will not be able to access these sections. Despite all of our efforts, the Internet is inherently unsecure and we cannot guarantee that information provided online will be secure at all times. Suffice it to say that the security of your personal information is important to us and we will use all reasonable means to keep it as safe as possible.

Do We Give You Access To Your Information?

You are entitled to know whether we hold information about you and, if we do, to have access to that information and require it to be corrected if it is inaccurate. You can do this by contacting us via Support At GTI

Updating This Privacy Policy

Any changes to our Privacy Policy and information handling practices will be acknowledged in this Privacy Policy in a timely manner. We may add, modify or remove portions of this Privacy Policy when we believe it is appropriate to do so.


Put simply, we value your trust in us. So we want to maintain your privacy and work with you to ensure that this Website and the information and services we provide to you are a valuable resource for you. For any more information about this Website or your visit, please contact us at Support At GTI.

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